Use Facebook Ads to Make your Business Grow






Facebook ads are currently one of themost popular pay-per-click (PPC) ad platforms. The reason for this is that Facebook is home to a huge Audience, the Facebook members are spread across the world, the audience is diverse and there is also an option to target specific audiences. 
  
It’s common for businesses to become comfortable with a single ad format that works well for them. For example the may stick to the single-image news-feed post, or occasionally change the image or text. In order to grow your business it's better to change different types of Ads on Facebook regularly 
Different ad formats and ad types have various benefits, let's have look at some of these: 

Video Ads
Video ads can be used to share large information quicker, they are probably the most engaging because they quickly catch the attention of the viewer, and they are engaging and concise. It's clear that a person would rather watch a one minute video rather than read a one minute text. 

80% of executives stated that they prefer to watch videos rather than read texts. 
  
Videos are a great brand building technique, a video to introduce your product or service is a great way to engage with customers and it appeals to them more than text, in the discovery stage of the digital sales funnel can be one of the best ways to grab attention. 

You can show them the video and later show them your offer. 

Lead ads 
Lead ads initiated as mobile only but later became available on desktop, an as will appear on your screen and lead you to a form that already has most of your information filled out by Facebook such as often with name, email address, and potentially phone number), making it exceptionally easy for users to convert on both mobile and desktop. 

They can be created via the "lead generation" tool and is effective if the Audience is already familiar with your brand and can be used as a retargeting tool especially towards those who have already viewed your video. 

Offer Ads 
Offer ads, are not used as much as they should be I have only come across a couple on my newsfeed till now, however, they can be extremely effective if used correctly, the best audience to view them to are those baffled between consideration and purchase, offers can result in conversion and can be used to convert potential buyers to make their decision and buy they can also be used to promote and push sales of exclusive products. For example create an offer on free shipping. This can be found under as set category on Facebook. 
You can customize your offer extensively, including: 

  •  Coming up with an offer of your choice 
  • Setting dates of the offer and when they can be be used
  • Enabling the offer for online only,or for store only
  • You may use promo codes
  • Disabling sharing buttons
  • Adding terms and conditions 

 
 
Carousel Ads 
Carousel ads can be useful at all stages of the digital sales funnel and have a number of different use, they can comply with Facebook and Instagram ads and may contain images as well as videos 
When shown to audiences towards the beginning of the digital sales funnel, carousel ads should focus on showing off different products, or features that makes your products and services unique. This allows you to get your message across to users quickly, showing them why your brand is superior and generating demandfor your product. 
 

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